![]() Another had his turned into a video game. ![]() Their ideas were then brought to life in different ways: one child had the pictures she drew to go with her story turned into a mural on the side of a building, while another’s story was turned into a published picture book. ![]() Three kids were asked to come up with a story about Goldfish, letting their imaginations run wild. “Feed Imagination” is a new platform for the cracker brand, led by a new campaign that uses big methods to bring big ideas to life. Campbell’s has turned its brand-building focus to Goldfish, aiming to turn the crackers into a more purposeful brand with a platform all about nurturing children’s imaginations.
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